HOW TO FIND A GOLDMINE OF CUSTOMERS explains the one key piece of information you must know about your customers. What’s that one key piece of information about your customers that will help you connect with them? In this example “working out” is a key piece of information that will help me fill in the details of my product descriptions.

One key piece of information about your customer can open the vault to the details you need to know to sell to your customers.

She likes to look good and feel good – in a product description, that may translate into the feeling I want to evoke.

She cares about her health – in a product description, that may translate into the health benefits of the ingredients I use.

She gets sore muscles – in a product description, that may translate into the benefits of bath salts for muscle recovery.

Now I can make some fairly accurate assumptions about my customers, such as: Now imagine I know exactly who my customer is: women who workout. If instead, I get specific about the type of customer my brand is aimed at, it makes writing a description so much easier. And to get specific, you must know who specifically you’re speaking to. There needs to be something more specific that creates a connection between me and those bath salts. I’m a woman, and reading that bath salts are relaxing isn’t going to make me feel like I must have those bath salts. bath salts will help you relax during bath time), my product description won’t “speak” to anyone.

and my product descriptions couldn’t possibly speak to all of them.Īnd if I stick to general points (e.g. Women have a wide range of wants, needs, skin types, lifestyles, budgets, pain points, etc. If I stay too general with who my customer is and say my products are for women, it makes it difficult to choose the right words, use the right writing style, point out the right features and benefits, etc. The biggest mistake business owners make, is thinking their product is for everyone, or for a wide variety of people, or staying too general when defining their customer. The very first step in writing product descriptions that sell is knowing who your customer is. STEP 1 (the easy button for writing product descriptions) – Know who you’re selling to

ARTICLE #2 – 3 questions you must know the answer to.ARTICLE #1 – The two reasons people buy.If you haven’t read the first two articles please check those out so you can properly fill in the blank: If you’d like the free worksheets that go with these articles, please sign up for my newsletter below: This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details.

Ebay description template word file